KLOUT vs KRED vs PEERINDEX

Standard 24:    Research, summarize, and deliver a summary of the various perspectives and ramifications surrounding an ethical issue related to modern-day electronic communications.

For this exercise, we'll be working in groups of 2-4 students. Our goal for this session is to understand social media measurement and how it might influence the future of social media.

Watch this video on Klout.

Read these articles on Kred, Klout and PeerIndex. Take your time and read these carefully.


http://www.govtech.com/e-government/Klout-and-Kred-Scores-Critical-or-Meaningless.html

http://www.forbes.com/sites/scottlevy/2013/03/04/klout-vs-kred-which-if-any-is-better-for-your-business/

http://themediaonline.co.za/2014/08/winning-friends-and-influencing-them/



Discuss your impressions with a group of 2 to 3 fellow students. Express your opinions and listen to others' point of view.  Have one person in your group write answers on your own paper.  Be prepared to share answers with class.  Heading: List all group participants, date, period, Assignment title: Klout Score

Discussion Starters -

1. Do you think social influence measurement is a good idea or is it a "cancer on social media"?
2. If you knew your conversations were being rated, would it change your behavior?
3. Does social media measurement change the way people behave online?
4. What would you think if a friend recommended a product for you on social media, then you found out that they had received a free sample as a perk?
5. What if you were offered a perk? How would you deal with it?

Assignment:

Individual Work:  Type a one page paper answering the following questions:

1. What are these companies attempting to do and why?
2. Why are companies interested in their work?
3. What are these companies attempting to understand?
4. How could this data be used by employers?
5. What do you think? Is this good for social media?


Remember, write in complete sentences. Use well written sentences with good punctuation.. Don't use sentence fragments. Don't just present facts. I'd like your opinion as well.  Email your paper to me at julie6davis@gmail.com

Place the papers in the tray on my desk.

Kred.com
Klout.com